Update: 06.02.2023

Last week: 4 week 2023 (23.01.2023 - 29.01.2023)

Last full month: December 2022


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE BERLIN-CHEMIE
WoW 111 902 0.7% 2.8% 0.1 30 558 186 0.6% 3.6% 0.1 -2.2%
MoM 881 320 45.7% 3.1% -0.2 211 916 362 53.0% 3.4% 0 53.3%
YTD 468 934 -65.8% 2.8% -3.5 126 617 828 -51.0% 3.5% -2.6 -22.8%
MAT 8 944 384 -36.6% 4.4% -2.1 1 888 214 308 -23.1% 4.4% -1.5 -6.7%
DEXALGIN
WoW 19 909 -2.4% 0.4% 0 10 643 754 -1.5% 1.4% 0 -1.5%
MoM 86 814 27.7% 0.3% 0 42 243 433 24.6% 1.1% 0 29.0%
YTD 78 500 -57.1% 0.4% -0.4 41 602 699 -41.4% 1.4% -0.9 -14.4%
MAT 1 480 989 -21.7% 0.6% -0.1 657 312 624 -9.1% 1.6% -0.3 -2.6%
ESPUMISAN (ADULTS)
WoW 52 358 -11.0% 37.2% -4.2 33 972 041 -12.3% 47.9% -4.6 -1.0%
MoM 241 465 0.3% 41.0% -0.3 141 226 638 7.8% 48.9% 0.6 1.0%
YTD 205 502 -53.5% 39.5% -22.1 133 697 534 -36.4% 50.6% -17.7 -27.4%
MAT 4 047 547 -23.9% 51.4% -14.1 2 131 951 353 -13.4% 57.5% -12.7 -3.1%
ESPUMISAN BABY
WoW 20 754 -2.7% 30.6% 0.9 16 450 981 -2.9% 48.6% 1.3 -5.4%
MoM 101 055 -2.2% 31.5% -2.3 71 889 362 3.5% 46.8% -0.7 5.1%
YTD 80 648 -37.6% 29.7% -10 62 992 774 -17.0% 46.7% -7.5 -16.4%
MAT 1 377 640 -16.7% 36.2% -4.9 892 638 446 -7.8% 49.8% -6.1 -5.3%
FASTUM
WoW 15 925 0.9% 0.9% 0 9 841 450 0.6% 2.7% 0.1 -2.2%
MoM 67 210 -6.8% 0.8% -0.1 38 269 832 -6.6% 2.2% -0.2 2.4%
YTD 62 200 -47.9% 1.0% -0.6 38 361 884 -31.3% 2.7% -0.9 -13.4%
MAT 983 404 -29.2% 1.0% -0.4 528 853 768 -18.0% 2.4% -0.7 -1.4%
IODOMARIN
WoW 65 214 3.4% 21.6% 1.1 12 126 726 4.1% 8.5% 0.7 -1.9%
MoM 292 263 -2.5% 21.9% -1.3 53 688 884 -3.2% 8.6% -1.2 3.2%
YTD 230 523 -19.5% 20.8% -1.8 42 625 076 -17.8% 7.9% -1.9 -12.6%
MAT 3 237 606 -0.2% 20.4% -0.5 630 795 632 4.8% 8.9% -0.5 2.2%
LIOTON
WoW 16 058 20.0% 1.8% 0.3 20 676 678 24.9% 4.9% 1.1 -0.8%
MoM 67 343 -6.9% 1.6% -0.2 79 801 344 -4.4% 4.2% -0.1 2.6%
YTD 52 495 -51.2% 1.5% -1.1 64 944 411 -31.3% 4.0% -1.6 -17.4%
MAT 1 196 427 -29.4% 2.1% -0.6 1 277 801 413 -9.8% 4.5% -1.1 -8.7%
MEZYM
WoW 220 143 -3.1% 19.2% 0.3 34 683 943 -2.6% 13.3% 0.2 -4.8%
MoM 1 051 039 14.1% 18.6% 0.2 155 837 829 14.1% 12.7% -0.2 12.8%
YTD 905 064 -54.2% 19.5% -12.1 140 572 185 -49.1% 13.4% -10 -25.9%
MAT 16 278 896 -23.2% 24.4% -5 2 508 696 099 -15.6% 17.3% -4.7 -7.3%
MIG 400
WoW 110 003 -8.2% 2.2% -0.2 14 001 590 -8.0% 1.8% -0.1 -1.5%
MoM 640 170 14.7% 2.4% -0.3 78 597 858 16.9% 2.0% -0.1 29.0%
YTD 444 119 -40.9% 2.3% -1 57 012 648 -34.0% 1.9% -0.9 -14.4%
MAT 8 088 660 -20.4% 3.1% -0.7 964 777 180 -16.1% 2.4% -0.7 -2.6%
PROSTAMOL
WoW 21 225 -6.5% 13.4% -0.7 32 042 635 -6.4% 15.1% -1 -1.8%
MoM 102 828 1.0% 13.4% -0.7 143 857 913 2.0% 14.4% -0.6 6.2%
YTD 83 554 -50.1% 13.9% -9.8 125 358 064 -42.9% 15.8% -9.6 -15.0%
MAT 1 462 622 -31.2% 17.4% -7.1 2 070 776 359 -23.2% 18.6% -7.9 -3.2%
RESPERO MYRTOL
WoW 21 532 -6.9% 6.6% -0.6 12 294 208 -7.5% 7.7% -0.8 1.5%
MoM 164 285 61.0% 8.2% 1.3 85 489 336 66.1% 9.0% 1.5 36.2%
YTD 92 194 -36.6% 7.2% -2.7 52 287 293 -17.5% 8.4% -1.1 -13.0%
MAT 1 248 357 42.2% 8.1% 2.3 612 457 575 52.5% 8.4% 2.4 1.9%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 468 934 -65.8% 2.8% -3.5 126 617 828 -51.0% 3.5% -2.6 -22.8%
DEXALGIN 78 500 -57.1% 0.4% -0.4 41 602 699 -41.4% 1.4% -0.9 -14.4%
ESPUMISAN (ADULTS) 205 502 -53.5% 39.5% -22.1 133 697 534 -36.4% 50.6% -17.7 -27.4%
ESPUMISAN BABY 80 648 -37.6% 29.7% -10 62 992 774 -17.0% 46.7% -7.5 -16.4%
FASTUM 62 200 -47.9% 1.0% -0.6 38 361 884 -31.3% 2.7% -0.9 -13.4%
IODOMARIN 230 523 -19.5% 20.8% -1.8 42 625 076 -17.8% 7.9% -1.9 -12.6%
LIOTON 52 495 -51.2% 1.5% -1.1 64 944 411 -31.3% 4.0% -1.6 -17.4%
MEZYM 905 064 -54.2% 19.5% -12.1 140 572 185 -49.1% 13.4% -10 -25.9%
MIG 400 444 119 -40.9% 2.3% -1 57 012 648 -34.0% 1.9% -0.9 -14.4%
PROSTAMOL 83 554 -50.1% 13.9% -9.8 125 358 064 -42.9% 15.8% -9.6 -15.0%
RESPERO MYRTOL 92 194 -36.6% 7.2% -2.7 52 287 293 -17.5% 8.4% -1.1 -13.0%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 8 944 384 -36.6% 4.4% -2.1 1 888 214 308 -23.1% 4.4% -1.5 -6.7%
DEXALGIN 1 480 989 -21.7% 0.6% -0.1 657 312 624 -9.1% 1.6% -0.3 -2.6%
ESPUMISAN (ADULTS) 4 047 547 -23.9% 51.4% -14.1 2 131 951 353 -13.4% 57.5% -12.7 -3.1%
ESPUMISAN BABY 1 377 640 -16.7% 36.2% -4.9 892 638 446 -7.8% 49.8% -6.1 -5.3%
FASTUM 983 404 -29.2% 1.0% -0.4 528 853 768 -18.0% 2.4% -0.7 -1.4%
IODOMARIN 3 237 606 -0.2% 20.4% -0.5 630 795 632 4.8% 8.9% -0.5 2.2%
LIOTON 1 196 427 -29.4% 2.1% -0.6 1 277 801 413 -9.8% 4.5% -1.1 -8.7%
MEZYM 16 278 896 -23.2% 24.4% -5 2 508 696 099 -15.6% 17.3% -4.7 -7.3%
MIG 400 8 088 660 -20.4% 3.1% -0.7 964 777 180 -16.1% 2.4% -0.7 -2.6%
PROSTAMOL 1 462 622 -31.2% 17.4% -7.1 2 070 776 359 -23.2% 18.6% -7.9 -3.2%
RESPERO MYRTOL 1 248 357 42.2% 8.1% 2.3 612 457 575 52.5% 8.4% 2.4 1.9%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 111 902 0.7% 2.8% 0.1 30 558 186 0.6% 3.6% 0.1 -2.2%
DEXALGIN 19 909 -2.4% 0.4% 0 10 643 754 -1.5% 1.4% 0 -1.5%
ESPUMISAN (ADULTS) 52 358 -11.0% 37.2% -4.2 33 972 041 -12.3% 47.9% -4.6 -1.0%
ESPUMISAN BABY 20 754 -2.7% 30.6% 0.9 16 450 981 -2.9% 48.6% 1.3 -5.4%
FASTUM 15 925 0.9% 0.9% 0 9 841 450 0.6% 2.7% 0.1 -2.2%
IODOMARIN 65 214 3.4% 21.6% 1.1 12 126 726 4.1% 8.5% 0.7 -1.9%
LIOTON 16 058 20.0% 1.8% 0.3 20 676 678 24.9% 4.9% 1.1 -0.8%
MEZYM 220 143 -3.1% 19.2% 0.3 34 683 943 -2.6% 13.3% 0.2 -4.8%
MIG 400 110 003 -8.2% 2.2% -0.2 14 001 590 -8.0% 1.8% -0.1 -1.5%
PROSTAMOL 21 225 -6.5% 13.4% -0.7 32 042 635 -6.4% 15.1% -1 -1.8%
RESPERO MYRTOL 21 532 -6.9% 6.6% -0.6 12 294 208 -7.5% 7.7% -0.8 1.5%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 881 320 45.7% 3.1% -0.2 211 916 362 53.0% 3.4% 0 53.3%
DEXALGIN 86 814 27.7% 0.3% 0 42 243 433 24.6% 1.1% 0 29.0%
ESPUMISAN (ADULTS) 241 465 0.3% 41.0% -0.3 141 226 638 7.8% 48.9% 0.6 1.0%
ESPUMISAN BABY 101 055 -2.2% 31.5% -2.3 71 889 362 3.5% 46.8% -0.7 5.1%
FASTUM 67 210 -6.8% 0.8% -0.1 38 269 832 -6.6% 2.2% -0.2 2.4%
IODOMARIN 292 263 -2.5% 21.9% -1.3 53 688 884 -3.2% 8.6% -1.2 3.2%
LIOTON 67 343 -6.9% 1.6% -0.2 79 801 344 -4.4% 4.2% -0.1 2.6%
MEZYM 1 051 039 14.1% 18.6% 0.2 155 837 829 14.1% 12.7% -0.2 12.8%
MIG 400 640 170 14.7% 2.4% -0.3 78 597 858 16.9% 2.0% -0.1 29.0%
PROSTAMOL 102 828 1.0% 13.4% -0.7 143 857 913 2.0% 14.4% -0.6 6.2%
RESPERO MYRTOL 164 285 61.0% 8.2% 1.3 85 489 336 66.1% 9.0% 1.5 36.2%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

BROMHEXINE BERLIN-CHEMIE


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "BROMHEXINE B-CH"

SKU #1

## [1] "BROMHEXINE B-CH COATED TABLETS 8 MG #25"

SKU #2

## [1] "BROMHEXINE B-CH SOL ORAL 4 MG/5 ML 60 ML #1"

MS OF COMPETITORS: BROMHEXINE BERLIN-CHEMIE COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)


ESPUMISAN (ADULTS)


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


SALES (weekly)

Total Sales

## [1] "ESPUMISAN (ADULTS)"

SKU #1

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #25"

SKU #2

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #50"

SKU #3

## [1] "ESPUMISAN (ADULTS) EXTRA GRAN 125 MG #14"

SKU #4

## [1] "ESPUMISAN (ADULTS) L EMULS ORAL 40 MG 30 ML #1"

MS OF COMPETITORS: CORE OF ESPUMISAN (ADULTS)

MS VOLUME (weekly)


MS VALUE (weekly)


ESPUMISAN BABY


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM



WEEKLY DYNAMICS

Total Sales

## [1] "ESPUMISAN BABY"

SKU #1

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 30 ML #1"

SKU #2

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 50 ML #1"

MS OF COMPETITORS: CORE OF ESPUMISAN BABY

MS VOLUME (weekly)


MS VALUE (weekly)


FASTUM-GEL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "FASTUM"

SKU #1

## [1] "FASTUM GEL FOR EXT USE 2,5% 100 G #1"

SKU #2

## [1] "FASTUM GEL FOR EXT USE 2,5% 30 G #1"

SKU #3

## [1] "FASTUM GEL FOR EXT USE 2,5% 50 G #1"

MS OF COMPETITORS: CORE OF FASTUM-GEL

MS VOLUME (weekly)


MS VALUE (weekly)


LIOTON 1000


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "LIOTON"

SKU #1

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 100 G #1"

SKU #2

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 30 G #1"

SKU #3

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 50 G #1"

MS OF COMPETITORS: CORE OF LIOTON 1000

MS VOLUME (weekly)


MS VALUE (weekly)


MEZYM


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "MEZYM"

SKU #1

## [1] "MEZYM 20000 INTESTINAL-SOLUBLE COATED TABLETS 20000 IU #20"

SKU #2

## [1] "MEZYM FORTE COATED TABLETS #20"

SKU #3

## [1] "MEZYM FORTE COATED TABLETS #80"

SKU #4

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #20"

SKU #5

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #50"

SKU #6

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #20"

SKU #7

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #50"

SKU #8

## [1] "MEZYM PRO INTESTINAL-SOLUBLE COATED TABLETS 10000 ED #20"

MS OF COMPETITORS: CORE OF MEZYM (TABS & CAPS)

MS VOLUME (weekly)


MS VALUE (weekly)


DEXALGIN 25


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "DEXALGIN"

SKU #1

## [1] "DEXALGIN 25 COATED TABLETS 25 MG #10"

MS OF COMPETITORS: CORE OF DEXALGIN 25

MS VOLUME (weekly)


MS VALUE (weekly)


MIG 400


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "MIG 400"

SKU #1

## [1] "MIG 400 COATED TABLETS 400 MG #10"

SKU #2

## [1] "MIG 400 COATED TABLETS 400 MG #20"

MS OF COMPETITORS: CORE OF MIG 400

MS VOLUME (weekly)


MS VALUE (weekly)


PROSTAMOL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "PROSTAMOL"

SKU #1

## [1] "PROSTAMOL UNO CAPS 320 MG #30"

SKU #2

## [1] "PROSTAMOL UNO CAPS 320 MG #60"

SKU #3

## [1] "PROSTAMOL UNO CAPS 320 MG #90"

MS OF COMPETITORS: CORE OF PROSTAMOL

MS VOLUME (weekly)


MS VALUE (weekly)


IODOMARIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "IODOMARIN"

SKU #1

## [1] "IODOMARIN 100 TABS 100 MCG #100"

SKU #2

## [1] "IODOMARIN 200 TABS 200 MCG #100"

SKU #3

## [1] "IODOMARIN 200 TABS 200 MCG #50"

SKU #4

## [1] "IODOMARIN FOR THE FUTURE MOTHER TABLETS 140 MG #30"

MS OF COMPETITORS: CORE OF IODOMARIN

MS VOLUME (weekly)


MS VALUE (weekly)


RESPERO MYRTOL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "RESPERO MYRTOL"

SKU #1

## [1] "RESPERO MYRTOL CAPS ENTEROSOLUB 120 MG #20"

SKU #2

## [1] "RESPERO MYRTOL FORTE CAPS ENTEROSOLUB 300 MG #20"

MS OF COMPETITORS: CORE OF RESPERO MYRTOL

MS VOLUME (weekly)


MS VALUE (weekly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs